Strategic Management Case Analysis section on how to prepare a Research Paper

Strategic Management Case Analysis section on how to prepare a strategic case analysis. (IP 4) - Research Paper Example It has been subject to serious design level issues wherein product recalls were traced back to the to the faults in design and manufacturing processes of Toyota. This suggests that its operational weaknesses may be on the rise during the recent past. Ford as a part of automobile industry is facing stiff social challenge of improving its image. There is a general perception within the general public that car automakers are thriving on tax payers’ money. Overall market demand is emerging from US market. Ford’s primary demographics is in North American market besides it serves EU market also. Its overall product range serve both high end and low end market. In order to overcome the weakness of low consumer demand, Ford can enter into small car manufacturing. It needs to improve its R&D efforts to produce more cost effective vehicles which can serve the mass market at the global market (Nilsson-Witell, Antoni, & Dahlgaard, 2005). It needs to increase its R&D budget and engage into further improving its fuel efficient cars. In order to overcome it dependence on two markets, Toyota need to establish its manufacturing and distribution facilities in other emerging markets specially in India and other growing markets where demand for low cost fuel efficient cars can be enormous. It can expand into these markets through effective quality management. (Taddese & Osada, 2011) It needs to enter into market development process in a way which can ensure its presence in optimal market locations across the whole globe. Nilsson-Witell, L., Antoni, M., & Dahlgaard, J. (2005). Continuous improvement in product development: Improvement programs and quality principles". International Journal of Quality & Reliability Management,, 22(8),